As your body changes and grows, your skin does an incredible job of stretching. However, this process of pregnancy and recovery is often accompanied by one side effect that isn't talked about enough: relentless skin itching. Most pregnancy products are developed to prevent and lighten visible stretch marks, as if they were some aesthetic flaw to be hidden or faded. Few products are developed specifically to relieve the itching caused by stretch marks, which often causes discomfort for mothers. This was our biggest criterion when developing the products in our Yummy Mummy range.
If you find yourself scratching your growing belly, thighs, or breasts, you are definitely not alone. Itchy stretch marks and tight skin are very common during pregnancy and afterward as the skin recovers. But why do stretch marks actually itch, and how can you bring relief to your skin?
What happens under the skin? 4 reasons behind the itching
Itching from stretch marks isn't just in your head; there are perfectly natural, physiological explanations for it. Once you understand what is happening in your skin, treating it becomes easier.
Rapid skin stretching: When the body grows faster than the skin can adapt, the elastic connective tissue fibers in the middle layer of the skin (the dermis) can tear. The body reacts to these microscopic tears with a mild inflammatory response. The brain interprets this inflammation and irritation of the nerve endings as itching.
Active healing process: Have you ever noticed how a regular scratch starts to itch just as it is healing? It is the exact same phenomenon with stretch marks. The skin is actively trying to repair the micro-damage caused by stretching.
Skin dryness and a weakened barrier: As it stretches, the skin naturally thins slightly, causing moisture to evaporate more easily than normal. Dry skin is always more prone to itching and irritation.
Hormonal changes: The hormonal storm during pregnancy affects everything. Fluctuations in estrogen and progesterone levels can make the skin more sensitive to external stimuli.
How to soothe itchy skin? – Get help with the right products
While the formation of stretch marks is partly genetic, the itching and tightness of the skin can be significantly alleviated with the right kind of nourishing skincare. Here are our top tips:
1. Deeply moisturize by layering (Our editor's favorite!) This is the golden rule of skincare during pregnancy: moisturize, moisturize, moisturize. Since stretching skin loses moisture, it needs both deep hydration and protection. You get the best results by combining a cream and an oil:
Step 1: Hydration. Massage a generous amount of Yummy Mummy Beauty Cream into the skin of your belly and breasts. This silky-smooth cream is specifically designed for the needs of expectant mothers and recovering bodies. It contains deeply moisturizing and soothing ingredients that provide the skin with the hydration it craves and help extinguish the worst itching.
Step 2: Lock in moisture and increase elasticity. Smooth some nourishing Yummy Mummy Beauty Oil over the cream. This pink, silky-smooth, quick-drying natural cosmetic oil contains carefully selected plant oils and vitamins that nourish the skin deeply and improve its elasticity. The oil locks the moisture from the cream into the skin and leaves behind a soft, supple feeling without any stickiness.
(Tip: Apply the products to slightly damp skin right after a shower, as the ingredients will absorb best and lock in the water's moisture!)
2. Resist the urge to scratch Scratching only brings momentary relief, but in the long run, it only worsens the situation and can even break the thinned skin. If the itching is truly challenging, try pressing gently on the skin with clean hands instead of scratching, or apply a little extra Yummy Mummy Beauty Oil to the itchy area.
3. Cooling brings relief Avoid hot showers, as hot water washes away the skin's natural, protective oils more effectively. Opt for lukewarm water instead. You can also keep your Yummy Mummy Beauty Cream in the fridge for a while before use. A cool cream is an absolute godsend for irritated and hot-feeling belly skin.
4. Invest in soft materials Rough or synthetic materials can rub against sensitive skin and make the itching worse. Choose breathable and soft natural fibers for your clothes, such as cotton, linen, or bamboo. Your skin and the environment will thank you.
5. Remember internal hydration Skin health always starts from within. Remember to drink enough water and high-quality electrolytes suitable for pregnancy throughout the day to keep your cells hydrated and your skin supple.
Remember. Stretch marks, or as we love to call them at Days by Dahlia, love lines, are a sign of your body's incredible power to create and carry new life. Aaaand that is powerful af.
Explore our full range of pregnancy skincare and order your own Yummy Mummy favorites here!

