As the body changes and grows, the skin does an incredible job of stretching. However, this process of pregnancy and recovery often comes with one side effect that isn't talked about enough: relentless skin itching. Most pregnancy products are developed to prevent and lighten visible stretch marks, as if they were some aesthetic flaw to be hidden, but few products are designed to specifically address the itching they cause, which automatically impacts the mother's discomfort, not just her appearance. This was our main criterion when developing the products in our Yummy Mummy range.
If you find yourself scratching your growing belly, thighs, or breasts, you are definitely not alone. Itchy stretch marks and tight skin are very common during pregnancy and as the skin recovers afterwards. But why do stretch marks itch and how can you bring relief to your skin?
What's happening under the skin? 4 reasons behind the itch
The itching of stretch marks is not just imaginary; there are perfectly natural, physiological explanations for it. Once you understand what's happening in your skin, it's easier to treat it.
Rapid skin stretching: When the body grows faster than the skin can adapt, the elastic connective tissue fibers in the middle layer of the skin (the dermis) can tear. The body reacts to these microscopic tears with a mild inflammatory response. The brain interprets this inflammatory state and the irritation of nerve endings as itching.
Active healing process: Have you ever noticed how a common scratch starts to itch precisely when it's healing? The same phenomenon applies to stretch marks. The skin is actively trying to repair the micro-damage caused by stretching.
Yummy Mummy Beauty Cream onto the skin of your belly and breasts. This silky smooth cream is specifically designed for the needs of expectant mothers and recovering bodies. It contains deeply moisturizing and soothing ingredients that provide the skin with the moisture it craves and help to alleviate the worst of the itching.Step 2: Lock in moisture and enhance elasticity. Apply nourishing Yummy Mummy Beauty Oil over the cream. This pink, silky-soft, fast-absorbing natural cosmetic skin oil contains carefully selected plant oils and vitamins that deeply nourish the skin and improve its elasticity. The oil locks in the moisture from the cream, leaving behind a soft, supple feel without stickiness.
(Tip: Apply the products to slightly damp skin immediately after showering, when the ingredients absorb best and bind water to moisturize the skin!)
2. Resist scratching Scratching only provides momentary relief, but in the long run, it only worsens the situation and can even break the thinned skin. If the itching is truly challenging, try gently pressing the skin with clean hands instead of scratching, or apply a small extra drop of Yummy Mummy Beauty Oil to the itchy area.
3. Cooling brings relief Avoid hot showers, as hot water washes away the skin's natural, protective oils more effectively. Opt for lukewarm water. You can also store Yummy Mummy Beauty Cream in the refrigerator for a while before use. A cool cream is a direct gift from heaven for irritated and hot belly skin.
4. Prioritize soft materials Coarse or synthetic materials can rub sensitive skin and worsen itching. Choose breathable and soft natural fibers for your clothes, such as cotton, linen, or bamboo. Your skin and nature will thank you.
5. Remember internal hydration Skin well-being always starts from within. Remember to drink enough water and suitable, high-quality electrolytes throughout the day to keep your cells hydrated and your skin supple.
Remember. Stretch marks, or as we at Days by Dahlia love to call them, love lines, are a sign of your body's incredible power to create and carry new life. Aaaand that is powerful af.
Explore our entire pregnancy skincare range and order your favorite Yummy Mummy products here!