
Mother owned business.
We are a Finnish mother-owned company. Behind Days by Dahlia is a group of wonderful mothers from diverse backgrounds. We are united by a desire to change our current culture and the negative attitudes toward mothers.
We are The Village.
Our goal is to increase women's well-being and break restrictive boundaries, so that we can enjoy our womanhood and motherhood without fear of judgment—each in our own way.
Our mission
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Motherhood 2.0
Our goal is to rebrand motherhood.
The times are changing, and so is the experience of motherhood. We want to expand the picture of parenthood, what it can be. What a mother can look like, what she can do, or how she can behave, without fear of external judgment. We are a community where mothers can feel supported and valued.
We listen and we don't judge.
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New rolemodels of motherhood.
We want to bring out more realistic examples of motherhood. Motherhood experiences are as diverse as us mothers, and our goal is for everyone to find peer support and empathy in different stories. We want no mother to feel alone.
We have long lived with the martyred mother who sacrifices everything as our role model, but now it is finally time to embrace the role models of the new age.
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Here to break The Perfect Mom myth.
We want to break the unrealistic image of a mother who sacrifices everything, lives only for others, and never shows her most difficult emotions. The mother myth where a mother is seen only as a moral, caring figure. This is the image that mothers are still compared to, and it is finally time to change this image, to serve more mothers.
Together, we can finally broaden the picture of motherhood, thereby also reducing the pressures mothers experience.
We want to leave a better world for future generations through our actions, and all our activities are guided by our values.
We want to leave a better world for future generations through our operations, and all of our activities are guided by our values .

OUR VALUES
Unapologetic femininity
Our company's goal is to strengthen women's self-confidence and well-being by presenting a more diverse female image.
We want to expand the perception of motherhood, and how a mother should look or behave. We have firmly renounced the promotion of retouched, unrealistic body images in our activities and we highlight realistic bodies, thereby reducing the pressure to look.
We believe that from all acceptance of difference, healthy self-esteem and deep confidence in one's own femininity emerge. And that's empowering af. We want to highlight the many facets of femininity, both the lights and the shadows.
Femininity is a wealth that deserves to be appreciated, and we are here to ensure that every woman feels valued just the way she is.

OUR VALUES
A family-positive trailblazer
At the heart of our brand is a deep respect for families and a strong commitment to building a better future for generations to come.
We are at the forefront of driving a change in culture that supports the right of all children to an equal and accepting society. One of our biggest goals is to promote a more flexible, equal and family-positive work culture.
Our goal is to highlight the positive aspects of family life, which are often overshadowed by negative talk. We want to change the way of thinking, in which the family of children is primarily seen as limiting or challenging. Having children does not mean that life shrinks, but often opens up new possibilities and deepens the meaning of life. Parenthood brings joy, growth and new perspectives that enrich life in many ways.
This way, we also encourage new mothers during the waiting period, reducing intimidation.

OUR VALUES
All the colors of life
We want to bring joy and color to everyday life with our products that cheer up and pamper mothers, whose care is of paramount importance.
Our brand encourages us to face all stages of life with a little sparkle in our eyes, while also encouraging openness and authenticity, honestly showing all the colors of motherhood.
Difficult feelings are part of motherhood, and we don't want to be the ones to suppress them. We deserve honesty and support to better ourselves as women. It's important to us that every mother feels valued and heard. We are a supportive community that mothers can rely on.
We are breaking away from the culture of Mom shame. We want mothers to have a space to share all kinds of experiences, both negative and positive. Every mother should be able to open up about her new stage of life without fear of judgment.

Because we care.
Our products have been awarded the Key Flag symbol as a sign of responsibly manufactured products in Finland.
We want to support Finnish work and domestic expertise and contribute to building common well-being. Our products are designed and manufactured in Finland from carefully selected raw materials.
The key flag is a sign of a more responsible future, which
We are also building our own part.
Thank you for supporting a local company, it means a lot to us!

