At the heart of our brand is a deep respect for families and a strong commitment to building a better future for coming generations.
We are at the forefront of driving a change in attitude that supports every child's right to an equal and inclusive society. One of our biggest goals is to promote a more flexible, equitable, and family-positive work culture.
Our aim is to highlight the positive aspects of family life that often remain in the shadows amidst negative discourse. We want to change the mindset where everyday life with children is primarily seen as restrictive or challenging. Having children does not mean a shrinking of life; instead, it often opens up new possibilities and deepens the meaning of life. Parenthood brings joy, growth, and new perspectives that enrich life in many ways.
In this way, we also encourage new mothers during their pregnancy, reducing fear-mongering.
Read more on our FAQ page!
During pregnancy, estrogen levels rise significantly, which prolongs the active growth phase of hair and prevents it from entering the resting phase. As a result, significantly less hair falls out than usual, causing a larger amount of hair than normal to accumulate on the head at the same time. Therefore, the hair does not actually thicken as individual strands, but its total quantity increases, creating a fuller appearance.
Our products are not completely fragrance-free, so please consult your doctor before use.
However, we have chosen light and fresh scents for our products from natural ingredients, taking into account things like pregnancy-related nausea and scent sensitivity.
Both the Yummy Mummy Beauty Oil and Cream have a light, fresh orange scent. No fragrance has been added to the Baby Hair Boost; its mild scent comes from its ingredients.
When the skin stretches rapidly due to, for example, pregnancy, weight gain, or a growth spurt, its elasticity is put to the test and it may become itchy. At this stage, it is important to keep the skin as hydrated and supple as possible.
Our Yummy Mummy Beauty Oil has been developed to nourish the skin and alleviate itching during pregnancy, while also helping to prevent the formation of stretch marks. However, the development of stretch marks is largely influenced by genetics and lifestyle.
Applying oil to your belly is a lovely moment to share with your baby, so we encourage you to treat your bump with love. It is best to start applying oil when your belly begins to grow and continue for about 3 months after childbirth.
Our mission is to change outdated, unrealistic beauty ideals, and we strive to broaden the perception of bodies, including all their marks. We want to normalize stretch marks; most of us have them, and they are a part of life.
Remember that your body is doing an incredible job, something greater than life itself, which unrealistic beauty ideals simply cannot achieve.
If you are very sensitive or have allergies, you should consult your doctor or a healthcare professional before using any cosmetics, as we cannot know what specifically causes you to have a sensitivity or allergic reaction.
You can find the precise INCI list, i.e., the list of ingredients, for each of our products in the product description!
You should avoid using any cosmetics that you know contain something you are allergic to and stop using a product if irritation occurs.
During pregnancy, the best choice is cosmetics that are as gentle and simple as possible, as the skin often becomes more sensitive due to hormones. For moisturizing and caring for stretching belly skin, it is worth favoring pure plant oils and butters, such as shea butter, jojoba oil, or almond oil, as well as moisture-binding ingredients. Natural physical mineral sunscreens (zinc oxide) are excellent for sun protection. A simple, soothing body care routine formulated with minimal ingredients is the safest and most effective approach during pregnancy.
Our products have been awarded the Key Flag symbol as proof of products manufactured responsibly in Finland.
We want to support Finnish work and domestic expertise and do our part in building shared prosperity. Our products are designed and manufactured domestically at a reliable natural cosmetics factory with a long history.
The Key Flag is a mark of a more responsible future, which we are also helping to build.
Thank you for supporting a domestic company, it means a lot to us!
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