Mother-owned business.

We are a Nordic company founded and run by a mother.

Behind Days by Dahlia is a group of wonderful mothers from diverse backgrounds. We are united by the desire to change our current culture and negative attitudes towards mothers.

We are The Village.

Our goal is to improve women's well-being and break down narrow frameworks, so that we can enjoy our womanhood and motherhood without fear of judgment - each in our own way.
We empower every woman to live life on her own terms.

Our mission

  • Motherhood 2.0

    Our goal is to rebrand motherhood.

    The world is changing, and so is motherhood. We want to expand the picture of parenthood, what it can be. What a mother can look like, what she can do, or how she can behave, without fear of external judgment. We are a community where mothers can feel supported and valued.

    We listen and we don't judge.

  • New role models for womanhood

    We want to highlight more realistic role models for womanhood. There are as many kinds of experiences of womanhood and motherhood as there are of us, and our goal is for everyone to be able to find peer support and relatable content in diverse stories. We want no one to feel alone.

    We don't want any woman to fight against hormonal changes or hide them. Hormonal changes deserve to be seen, not shamed, but as valued parts of a woman's life.

  • Here to break the Perfect Mom myth

    We want to break the unrealistic image of a self-sacrificing mother who lives only for others and never shows her deepest emotions. The mother myth where a mother is seen only as a chaste, caring figure. For a long time, we have lived with the self-sacrificing martyr mother as our role model, but now it is finally time to embrace new role models for a new era.

    Together, we can finally broaden the image of motherhood, thereby reducing the pressure experienced by mothers.

womanhood in every hue

Our values

We want our operations to leave a better world for future generations, and all our activities are guided by our values.

Our values

Unapologetic femininity

Our company's goal is to empower women and enhance their well-being by promoting a more diverse image of women. We want to broaden the perception of motherhood and challenge notions of how a mother should look or behave. We are firmly committed to rejecting retouched, unrealistic body images and instead showcase realistic bodies, thereby reducing pressure related to appearance. We believe that accepting all differences fosters healthy self-esteem and deep confidence in one's womanhood. We want to highlight the many facets of womanhood – its lights and shadows. Womanhood is a richness that deserves to be valued, and we are here to ensure that every woman feels valuable just as she is.

our values

Family-positive pioneer

At the core of our brand is a deep respect for families and a strong commitment to building a better future for coming generations. We are at the forefront of driving a change in attitude that supports all children’s right to an equal and inclusive society. One of our biggest goals is to promote a more flexible, egalitarian, and family-positive work culture. Our aim is to highlight the positive aspects of family life, which often get overshadowed by negative discourse. We want to change the mindset where the everyday life of families with children is primarily seen as limiting or challenging. Having children does not mean life shrinks; instead, it often opens up new opportunities and deepens the meaningfulness of life. Parenthood brings joy, growth, and new perspectives that enrich life in many ways. This way, we also encourage new mothers during pregnancy, reducing scaremongering.

our values

All the colors of life

We bring mindful luxury and holistic well-being into everyday life through nourishing, restorative care. Our products are formulated to support the body’s natural hormonal balance without disruption—through every transition, from the early years of pregnancy&motherhood to menopause and beyond.We believe in embracing every chapter of womanhood with authenticity, grace, and a knowing smile. Nothing is too vulnerable to share or too meaningful to celebrate; we listen with empathy and zero judgment. Our mission is to ensure every woman feels seen, valued, and empowered through an uplifting community that supports her across every shift in life.

A love letter from our founder

The story of Days by Dahlia began with the founder Tekla’s own need for uplifting and natural maternity skincare.

"I wondered why there was hardly a brand on the market specifically developed for a mother’s hormonal needs—one that would nurture the changing body rather than just trying to prevent those changes."

"After becoming a mother, I woke up to the inequalities in modern parenthood, how black-and-white and negatively motherhood is portrayed, and the condescending assumptions made about mothers. Meanwhile, the things we should be discussing more openly are silenced by shame. This certainly does not improve maternal well-being.

I see womanhood as a continuous transformation. The body and mind adapt to new phases, whether it is pregnancy, perimenopause, or menopause. A new mother should not be forced into a narrow mold, nor should a woman on the threshold of menopause be overlooked. Historically, changes in the female body have been met with silence, and products tailored specifically to the needs of these life stages have simply not been available.

I wanted to change that. I felt a strong desire to give women and mothers a voice and create a genuinely supportive community where no topic is too difficult to share or too wonderful to celebrate. In our society, we have completely forgotten to care for the mother, so I wanted to create a brand dedicated to nurturing them. Days by Dahlia exists for women at every hormonal turning point—not just once in a lifetime, but whenever the body changes.

Our brand is a statement in favor of a more liberated womanhood. Life does not end with having a child or growing older. I want to break down the restrictive boundaries women have been placed in throughout history. I believe this creates freedom and well-being for all women and mothers.

Days by Dahlia is a love letter to women—regardless of age or life stage."

Kotimainen Avainlippu tunnus luonnonkosmetiikka brändi Days by Dahlia

Because we care.

Proudly crafted in Finland, our products carry the Key Flag symbol in recognition of responsible local manufacturing. We draw inspiration and purity from our home, a land celebrated for the world’s cleanest air, purest waters, and untamed northern nature.

We want to support Finnish work and domestic expertise and contribute to building common well-being. Our products are designed and manufactured in Finland from carefully selected raw materials.

The key flag is a sign of a more responsible future, which
We are also building our own part.

Thank you for supporting a local company, it means a lot to us!