Our mission
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Motherhood 2.0
Our goal is to rebrand motherhood.
The world is changing, and so is motherhood. We want to expand the picture of parenthood, what it can be. What a mother can look like, what she can do, or how she can behave, without fear of external judgment. We are a community where mothers can feel supported and valued.
We listen and we don't judge.
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New role models for womanhood
We want to highlight more realistic role models for womanhood. There are as many kinds of experiences of womanhood and motherhood as there are of us, and our goal is for everyone to be able to find peer support and relatable content in diverse stories. We want no one to feel alone.
We don't want any woman to fight against hormonal changes or hide them. Hormonal changes deserve to be seen, not shamed, but as valued parts of a woman's life.
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Here to break the Perfect Mom myth
We want to break the unrealistic image of a self-sacrificing mother who lives only for others and never shows her deepest emotions. The mother myth where a mother is seen only as a chaste, caring figure. For a long time, we have lived with the self-sacrificing martyr mother as our role model, but now it is finally time to embrace new role models for a new era.
Together, we can finally broaden the image of motherhood, thereby reducing the pressure experienced by mothers.
A love letter from our founder
The story of Days by Dahlia began with the founder Tekla’s own need for uplifting and natural maternity skincare.
"I wondered why there was hardly a brand on the market specifically developed for a mother’s hormonal needs—one that would nurture the changing body rather than just trying to prevent those changes."
"After becoming a mother, I woke up to the inequalities in modern parenthood, how black-and-white and negatively motherhood is portrayed, and the condescending assumptions made about mothers. Meanwhile, the things we should be discussing more openly are silenced by shame. This certainly does not improve maternal well-being.
I see womanhood as a continuous transformation. The body and mind adapt to new phases, whether it is pregnancy, perimenopause, or menopause. A new mother should not be forced into a narrow mold, nor should a woman on the threshold of menopause be overlooked. Historically, changes in the female body have been met with silence, and products tailored specifically to the needs of these life stages have simply not been available.
I wanted to change that. I felt a strong desire to give women and mothers a voice and create a genuinely supportive community where no topic is too difficult to share or too wonderful to celebrate. In our society, we have completely forgotten to care for the mother, so I wanted to create a brand dedicated to nurturing them. Days by Dahlia exists for women at every hormonal turning point—not just once in a lifetime, but whenever the body changes.
Our brand is a statement in favor of a more liberated womanhood. Life does not end with having a child or growing older. I want to break down the restrictive boundaries women have been placed in throughout history. I believe this creates freedom and well-being for all women and mothers.
Days by Dahlia is a love letter to women—regardless of age or life stage."
Because we care.
Proudly crafted in Finland, our products carry the Key Flag symbol in recognition of responsible local manufacturing. We draw inspiration and purity from our home, a land celebrated for the world’s cleanest air, purest waters, and untamed northern nature.
We want to support Finnish work and domestic expertise and contribute to building common well-being. Our products are designed and manufactured in Finland from carefully selected raw materials.
The key flag is a sign of a more responsible future, which we are also building our own part.
Thank you for supporting a Nordic company, it means a lot to us!
