Our AI Policy

Our promise: 100% AI-free and authentic human imagery

Motherhood is a journey filled with real, raw emotions, body changes, and something so much bigger than life. At Days by Dahlia, we want to portray motherhood as beautifully, diversely, and honestly as it truly is.

That’s why we have made a conscious and principled choice: we do not and will not use artificial intelligence (AI) to create our models or human imagery.

At the core of our online store and brand are courage, authenticity, and a rejection of narrow, traditional beauty ideals. We live in a time where digitally perfected and entirely computer-generated human figures create increasingly unattainable standards. We are truly concerned about the direction we are heading. We want to act as a counterforce to this phenomenon. Motherhood, womanhood, and the human body do not need any more unrealistic smoothing. What we do need is authenticity.

Our commitment is based on these core values:

  • We respect authenticity and diversity: Every skin, scar, smile, and baby bump seen on our website and social media belongs to a real person. We oppose narrow representations of women and want every mother to be able to recognize herself in our images.

  • We support entrepreneurs and creative work: In this era, where digital tools often replace the human touch, we want to do things differently. It is important to us to employ and support independent entrepreneurs and creative professionals. We invest in real professionals and partners, from our wonderful graphic designers and print designers to photographers, models, and every single person involved in a photoshoot. Behind every product and image is a real person who pours their passion and expertise into our shared vision. 

  • We believe in humanity and encounters: Motherhood and parenthood are experiences that cannot be replaced by codes or pixels. It is an honor for us to cherish the authenticity and connection that arises only through genuine humanity and community. And we need more of this warmth in the world.

 

Natural cosmetics that respect the planet and its resources

As a natural cosmetics brand, it is self-evident for us to cherish nature and act ethically and ecologically. This mindset also extends to our digital choices.

Behind AI technology and massive image generators lies a huge, often invisible environmental burden. Data centers consume exceptionally large amounts of electricity and clean water for cooling. By minimizing the use of AI and relying on genuine, human-made creative work, we also save our planet's resources.

For us, responsibility is not just about what you put on your skin; it's also about the digital footprint we leave for future generations.

 

How we use AI – a tool, not a substitute

At Days by Dahlia, we want to be completely open and transparent in our operations. We do not entirely oppose technology but use AI as an aid in certain backend processes. We may utilize it, for example, in the ideation phase of texts, technical optimization, or enhancing routine tasks.

However, our rule for AI use is absolute: it acts solely as a human-supporting assistant, never as a substitute for human work, creativity, or authenticity. The ultimate decision-making power, creative vision, heart, and emotion are always in our human hands. AI can help us organize things, but the soul and story of Days by Dahlia are born from genuine humanity and collaboration. And we want to involve you in this collaboration.

When you shop in our online store or scroll through our social media, you can trust that the people and world you see are real, and that your choices support the work and livelihoods of real people.

 

Thank you for joining us in creating more authentic, compassionate, and courageous imagery.